Well firstly something we are very proud to have helped with was the 2010 London Parade. How? Roller skates! Yep Promopower provided roller skates to be used for the parade and they went down a treat.
The parade itself was as spectacular as ever and was attended by thousands of spectators. The sights and sounds were enthralling, the atmosphere engaging and the crowd loved every minute of it. We were very happy to see the roller skates PromoPower had provided being used for such a great day.
Although we did not personally engage in any marketing at the London Parade, these are often amazing opportunities for experiential and field marketing.
Face painting and balloon modeling fit into the spirit of parades perfectly, but other opportunities including sampling (providing food and drinks samples to the hungry crowd) can have huge benefits and returns. Parades attract people, peole get hungry and thirsty and providing them free samples of food and drink can prvide great brand awareness. This same face-to-face sampling and marketing can be used at other events such as a county fair or trade shows and exhibitions. We call these types of place to place marketing ‘Road Shows’ due to the travel involved as they target different places and events.
Road shows don’t just target events and occasions though, supermarkets are very successful in drawing interest from consumers, and a well presented and targeted marketing activity can produce great results in this environment especially if the supermarket that is targeted stocks the brand or product being promoted.
Another activity that PromoPower have been engaged in for a while now is the provision of distributors for the Lancashire Evening Post every Saturday. We are proud that this has been so successful throughout 2009 that they Lancashire Evening Post are increasing their sites and distribution levels considerably in 2010.
Leafleting and Distribution can be a very successful marketing endeavour if done correctly. To be truly successful leafleting must target the right areas and the right consumer or clientele, if not it becomes a pointless exercise, so deciding this all beforehand is of paramount importance and this is something PromoPower will endeavour to help clients with before we begin.
For full information on Road shows, leafleting and distribution and other field marketing options available from PromoPower, visit our website and contact us today.
No comments:
Post a Comment